ApplicantLab is an online tool that walks you through a series of lessons and interactive exercises that traditional admissions consultants usually charge $4,800+ for a package / $350+ per hour for.
Instead of spending 20+ hours with you on the phone (which we'd have to charge a lot for!), the Lab walks you through the same introspective exercises, the same in-depth essay guidance, and the same tips and tricks the other consultants do, but since it's a "Do It Yourself" format, you're able to get all of this information for a LOT less.